The Communication and Diffusion of Chinese Specialty Foods in the West:
A Case Study of Lao Gan Ma's Logistics Report from China to Australia
Keywords:
Australia, dumplings, noodles, communicationAbstract
This report examines the communication and diffusion of Chinese specialty foods in the West, with a particular focus on Lao Gan Ma's logistics report from China to Australia as a case study. It investigates the various channels of communication that have been used to promote Lao Gan Ma products, including traditional and digital media, and evaluates the impact of these channels on the brand's success in the Western market. The report also assesses the challenges associated with transporting food products from China to Australia, and outlines strategies for overcoming these challenges. Finally, it provides recommendations to improve the effectiveness of Lao Gan Ma's communications and diffusion strategies in the.