NUDGING, CONSUMER SPENDING, AND DECOY EFFECT IN ONLINE SHOPPING

Authors

  • Nazeer Muhammad Department of Economics, Abdul Wali Khan University Mardan, Khyber Pakhtunkhwa, Pakistan
  • Noor Jehan Associate Professor Department of Economics, Abdul Wali Khan University Mardan, Khyber Pakhtunkhwa, Pakistan
  • Khadija Hamayun Comsats University Islamabad, Abbottabad campus, Khyber Pakhtunkhwa, Pakistan
  • Muhammad Irfan* Assistant Professor, Sarhad University of Science and Information Technology, Peshawar, Khyber Pakhtunkhwa, Pakistan

Abstract

This study explores the impact of nudging and decoy effects on online shopping behavior, specifically examining how subtle changes in product presentation influence consumer spending decisions. Using primary data collected through an online survey via Google Forms, we investigate how different product displays and pricing strategies affect consumer choice. Our findings suggest that carefully crafted nudges and decoy options can significantly influence online shoppers' purchasing decisions, leading to increased spending. The results have important implications for e-commerce businesses and marketers seeking to optimize their online product presentations and pricing strategies to maximize sales. This research contributes to the growing body of literature on behavioral economics and online consumer behavior, providing insights into the psychological factors driving online shopping decisions.

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Published

2024-11-20

How to Cite

Nazeer Muhammad, Noor Jehan, Khadija Hamayun, & Muhammad Irfan*. (2024). NUDGING, CONSUMER SPENDING, AND DECOY EFFECT IN ONLINE SHOPPING. Pakistan Journal of Social Science Review, 3(4), 1–20. Retrieved from http://pjssr.com.pk/index.php/Journal/article/view/75