REVIEW ON “A CRITICAL DISCOURSE ANALYSIS OF SOUTH ASIAN WOMEN’S MAGAZINES”

Abstract

The book under discussion, “A Critical Discourse Analysis of South Asian Women’s Magazines” written by Linda Mcloughlin, Department of English, Liverpool University, UK, edited by two renowned writers, Helen Sauntson (St. John University) and Allyson Jule (School of Education, Trinity Western University), published by Macmillan Publishers Ltd in 2017 is a worth reading, with a full analysis of different ads regarding women's health and beauty products. The writer applied Fairclough's (1989) model of the CDA for textual analyses of qualitative data collected from South Asian Magazines from 2009 to 2015. The writer discussed Fanon’s (1963) psychoanalytical framework (the idea of color in the colonial world), Labov and Waletsky’s (1967) theory of narrative, Spender's (1998) belittling terms, often used to describe women’s talk like chatter, natter, prattle, nag, bitch, whine, gossip and Debora Tannen (1990) theory of “report talk” (Men and women have different speech styles). Hall's (1980) and Morley's (1980) model of decoding/encoding was cited for the interpretation of Focus Group Discussion.